About the Company - Enagic, Inc. and Enagic, USA

Enagic celebrated its 30th year in June 2004 as a specialized manufacturer of high quality water generating systems.

Today Enagic's pledge is to realize a revolution in True Health - in the form of physical health, economic health and mental health - is supported by a multitude of people.

The human body is comprised of 70% water. It is no exaggeration to say that "the basis of vitality and long life is water." Enagic offers safe water that can be used with confidence to benefit health, beauty, sanitation and cuisine.

Enagic is an integrated development, manufacturing, sales and service company. Today, as the graying of society continues, a major company theme is the active use of "Kangen" and acidic
water in the battle against aging.

As the evolution of information technology continues we have entered the age of "human technology marketing." Market vitality now depends upon a merging of high technology and the "high touch" relationship between human beings. Enagic is teaming up with an international network of offices and numerous distributors around the world to spread the word "water and health" while building a global company with worldwide operations.

Just as Kangen™ water represents the best water available, Enagic represents the best Company and products in this highly respected industry.

In 2002, Enagic was awarded an honorable endorsement from the Japanese Association of Preventive Medicine for Adult Disease.
This is considered such a special feat, considering this non-profit
and independent doctors association, which is also the biggest and the most respected of its kind in Japan, is known for its long and thorough selection process and the fact they only issue such endorsements for only one product (or product line) to the very
best in any given category.

In this case, Enagic represents not only the best in the Kangen™ water industry but in the whole water industry. As a matter of fact, they practically created the water category with this organization as they were the first one ever to be selected from the water industry.

While Enagic has grown into the industry leader over the course
of its 17 years in the business, they spent their first 10 years only working with doctors and hospitals to co-develop and market professional grade machines, unlike most of the competitors in
this industry now.

During this 10 year period, they inevitably established their quality-driven culture and they started manufacturing smaller home units only after the doctors and their discharged patients started asking for such machines so they can continue their home treatments, despite the fact that there were already a handful of similar home units, known as Ionized Alkaline Water Generators,
on the market. The problem was none of those home units were a Kangen™ water grade, and that's what they really wanted.

In reality, it was only 20 years ago that doctors and scientists needed to pool water in a big tank with huge metal plates while the electrolysis is taking place, and the whole process took hours to get to the Kangen™ water level. Reaching that level of water in such a small unit with typical household electricity seemed
a daunting task indeed.

From a business perspective, that meant a whole new, potentially big, business opportunity for Enagic, but it also presented two big setbacks they had to solve at the same time; quality and cost issues. It was a question of whether or not they should compromise on the quality in order to meet the price point that end users would be willing to pay.

In the end, they developed a machine that met their satisfaction from both a technological and a business solution. In 1997, they introduced their first home unit LeveLuk DX, a true Kangen™ water generator, which instantly became the benchmark of the industry. Even more remarkably, they managed to keep the price well under $3500, a median price for a generic ionized alkaline water unit
at that time.

To top it all off, they packaged it with industry-best automatic self-cleaning system, also accompanied by an unheard-of 5 year full product warranty and a comprehensive maintenance program along the way.

As unconventional as these all sound, they decided to completely bypass the traditional distribution system by selling directly to consumers heavily relying on referrals from existing customers.
At the same time, they also started opening multi-functional satellite offices in each of major cities in Japan, where customers can drop by to learn about the waters and/or the products as well as maintenance issues.

The truth of the matter is they needed to do so, in order to provide such a professional grade unit at a mere consumer price point. Essentially, they instead focused on over-satisfying the customers so they cannot help but telling other people about their acquisition and its unbelievable health benefits.

Apparently, it paid off because today, Enagic dominates the industry in a true sense:

But most importantly, they now have over 300,000 families (as of 2004) truly appreciating of having acquired Enagic units, whether it comes from a peace of mind in a preventive health perspective or a relief from winning over a deadly battle of health.

Enagic remains a private company with an estimated annual sales of over $230 million (as of 2003) while they are considering going public within a few years so they can spread this wonderful water technology more globally.

Currently, they have offices, which also function as showrooms and customer support desks, in the following U.S. cities; Los Angeles, Honolulu, New York, Chicago, with more on the way.

Kangen™ water is the ONLY water product or technology that has been officially approved for its health merits by the Japanese Ministry of Health and Welfare, which is equivalent to the FDA in the U.S.

Together, it makes Enagic the ONLY company that is endorsed by both the Japanese government and the most respected doctors association in its field.

Kangen™ water has the strongest antioxidant power of any alkaline ionized water. The Oxidation Reduction Potential (ORP) of Kangen™ water can reach up to -500mV, where most average ionized water reaches only around -150mV.

That difference is significant. As a matter of fact, regular Alkaline Ionized Water units are classified as "home health appliance", while Kangen™ Water units are in the "medical device" classification by the Ministry of Health and Welfare in Japan, which is equivalent to the FDA in the U.S.

Currently, out of 44 companies manufacturing ionized water generators, Only 6 of them make units certified as Kangen™ Water grade.

Enagic not only manufactures ONLY certified Kangen™ Water units, but also its quality is highly considered the best of the best in the industry.

The word "Kangen"™ scientifically means "reducing" or "deoxidizing" in Japanese, but it also has more general meanings, such as "renewal" or "restoring".

Drinking Kangen™ Water can help "renew" your health and "restore" balance back to your life.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat,
cure or prevent any disease.

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