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I'm not really sure which is the bigger story today in
America...
Is it that bottled water has become a $9 Billion dollar
industry?
That would clearly indicate that Americans are aware of
some of the dangers lurking in your local water.
Yet, I'm also struck by how little Americans really know
about those dangers. Yet...they are BUYING bottled
water. No doubt that is because they THINK it is better
for them.
(SIDEBAR: You might want to think again on
that....)
Nevertheless...it's most
important to understand why we are facing a health
crisis with water today....so, let's take a look at a
scientific survey of Americans and their Water...
This
Survey shows that while American's awareness of water's
benefits is high, the amounts consumed remains quite low...another
big surprise!
SURVEY:
American's
Poor Water Drinking Habits
Contradict Knowledge of Health Risks.
(Compiled from a survey conducted by
Yankelovich
Partners for IBWA)
-
On
average, Americans consume 17.6 eight-ounce servings
of beverages each day. Of that amount, 6.1 servings
are water, including 2.3 servings of bottled water.
-
In
addition to water, Americans drink 5.6 servings of
beverages such as milk, juice, carbonated soda
without caffeine, new-age beverages and sports
drinks.
-
The
remaining 5.9% servings are beverages that contain
caffeine or alcohol. Research has shown that these
substances are diuretics that can cause the body to
lose water, thereby lowering the net total of
hydrating beverages. In fact, 33% of what Americans
drink every day can cause dehydration.
-
Nearly
three-quarters (73%) of Americans know that health
and nutrition experts recommend drinking eight or
more eight-ounce servings of water daily. However,
51 percent admit to drinking less than this amount.
-
Only
34 percent claim they drink eight or more servings
per day. Twenty-eight percent drink three or fewer
servings, and nearly 10 percent say they don't drink
water at all.
VERY FEW PEOPLE ACTUALLY
DRINK THE DAILY RECOMMENDED
AMOUNT OF WATER
In addition, Americans claim to experience health
problems on a frequent basis that are symptomatic of
dehydration. These frequent
symptoms include :
Believe
it or not..."Inconvenience" is often stated as
the biggest obstacle to proper hydration!
Americans give a variety of reasons for not drinking
enough water such as:
-
Lack
of time or being too busy (21%)
-
Don't
like the taste (13%)
-
Prefer
other beverages (12%)
-
Forgetting
(10%)
-
Not
feeling thirsty (8%)
-
No
bottled water available (4%)
-
Can't
leave their desks for a hydration break (4%)
-
Worry
about too many restroom breaks (2%)
Are
these Reasons...or just Excuses?
It
really makes you wonder because most Americans are aware
of the importance of water consumption to their overall
health. Americans (91%) know that drinking enough water
is important for pregnant and breast-feeding women, and
that water is the best choice to replace fluids after
exercising.
In
addition, 88 percent know that people shouldn't wait
until they're thirsty to drink water, and 77 percent are
aware that caffeine and alcohol can cause the body to
lose water.
Yet...the
Knowledge Gaps Persist...
-
Americans
are unclear about hydration as it relates to certain
physiological conditions.
-
Thirty-two
percent of respondents do not know that giving a
child water instead of juice or regular soda may
prevent childhood obesity.
-
Nearly
half (49%) believe the body loses less water
while asleep.
-
Thirty-seven
percent think people need fewer fluids when the
weather is cold than when it is warm.
-
39
percent do not realize that a headache may be a sign
of dehydration.
With
Enagic...you can
Change
Your Water...Change Your Life
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